Within the framework of AFRIMAC 2 co-financed by the INTERREG MAC Territorial Cooperation Operational Program 2014-2020.

With this initiative for the Development of the Promotion of Female Entrepreneurship, developed jointly in the Canary Islands, Cape Verde and now in Senegal, these last two countries being third countries of the territorial cooperation space of the MAC program, it is intended to carry out actions of impact and Boost for female entrepreneurship and entrepreneurship through the media.

The 1st Vice President and Minister of the Presidency, Planning, Finance, Economic Promotion, Employment and Environmental Sustainability of the Cabildo de Fuerteventura, Doña Lola García Martínez, highlighted that with this initiative “they seek the competitiveness of small and medium-sized companies, the empowerment of women, exchanges in innovation and the consolidation of the international cooperative network ”. Likewise, García emphasizes that several actions are carried out to achieve this, such as "100 women for exchange with West Africa, where entrepreneurship, innovation, marketing and women's leadership are being worked on."
For this, AFRIMAC 2 in collaboration with Don Momar Dieng Diop, President of the Senegalese Association in Fuerteventura, has developed these actions to promote and disseminate AFRIMAC 2 and its objectives through the press, radio, television and internet of interest to the general population, and Senegalese in particular, with a dual purpose: on the one hand, to publicize and empower the business community and female entrepreneurship and, on the other, to promote the AFRIMAC 2 initiative and its partners and funders.

For the execution and development of these actions, after prior study and analysis, an agreement was reached with the media to carry out:

• Specialized programs on Television and Radio at prime time with interviews with leading women in business, as well as participants in the AFRIMAC 2 program, and various guests in relation to the topics to be discussed.

• Promotions videos and banner in digital media.
• Posters.
• Radio advertising spots of the initiative with special emphasis on entrepreneurship and female empowerment.

Making special mention of the television program AFRICA7, broadcast live throughout Senegal and internationally, where women entrepreneurs are being interviewed. Among them we can highlight the businesswoman Bousso Fall, coordinator of more than 150 associations of women entrepreneurs in Senegal, and the President of the Thies Sénégal Women's Association, Adjia Fatou Seck.